Covering a wide range of genres including tourism, gourmet food, leisure, lifestyle, and business in Tohoku.
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Tohoku Diary
Winter Vistas
Sendai City/Its shining appearance is like a jewel. Enjoy Sendai strawberries that herald the arrival of spring
2023/03/15

Miyagi is the largest strawberry producing area in Tohoku. Also pay attention to the new variety “Niko Niko Berry”
Strawberries, a fruit that heralds the arrival of spring in Tohoku, are in season. Miyagi Prefecture boasts the largest amount of strawberries in the Tohoku region, and the strawberries produced within the prefecture are shipped under the "Sendai Strawberry" brand to other parts of the prefecture, Hokkaido, and the Tokyo metropolitan area.
The main varieties of "Sendai strawberries" are the prefecture's original new varieties "Niko Niko Berry", "Mouikko", and Tochigi-born "Tochiotome".
''Niko Nico Berry'' is a new variety that was registered as a variety in 2018, and is a cross between ''Mouikko'' and ''Tochiotome.'' The name reflects the idea of ''strawberries that bring smiles to the faces of the producers, sellers, and everyone who picks them up and eats them,'' and the production volume is increasing year by year. Its characteristics are its beautiful conical shape and red flesh. It has a good balance of sweetness and acidity, and its hard skin means it has a long shelf life.
''Moikko'' has large fruits and is characterized by a refreshing sweetness. The name comes from the fact that it has a good balance of sweetness and sourness, making you want to reach for ''one more''.
At this time of year, you can enjoy menus made with fresh strawberries at restaurants and cafes in Sendai, and at sweet shops, bright red strawberry sweets fill the showcases. "Sendai Strawberry" has a rich aroma and juicy juice that fills your mouth when you stuff your mouth with it, allowing you to enjoy the sweet and sour taste. Why not enjoy spring to the fullest with Miyagi's representative fruits?
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Kim Namie